TV viewers may have to pay up to 50% more for the same number of TV channels starting December 1 after top four broadcasters – Star & Disney India, Zee Entertainment Enterprises (ZEE), Sony Pictures Networks India (SPN) and Viacom18 – updated their channel pricing in compliance with the amended tariff order (NTO 2.0).
The Telecom Regulatory Authority of India (TRAI) was of the view that NTO 2.0 would allow viewers more choice and freedom to select and pay only for the channels that they want to watch.
However, the broadcasters have kept all the popular channels out of bouquets and these channels have been priced between Rs 15-25 per month.
Under NTO 2.0, TRAI had capped the price of channels at Rs 12, if part of any bouquet. The broadcasters were allowed to price their channels higher if they are kept out of the bouquets.
So, in order to watch the more popular channels like Star Plus, Colors, Zee TV, Sony, and some regional general entertainment channels, viewers will have to select these channels on an à la carte basis, which will increase their monthly TV bill by almost 35-50%, as per market watchers.
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